Are you looking for an effective way to persuade your website visitors to subscribe to your newsletter or mailing list?
Are you getting disappointing results from offering a free ebook or tool?
Here’s a novel solution that could turn it around for you.
Offer your visitors a coupon!
Online coupons have been around for years now, simply because they work. After all, everyone loves a bargain!
A coupon is actually just a special code number. Visitors enter the code number into a box to get a discount when they order your product.
So how does an online coupon help you to build your list?
It’s simple really. You put a simple signup form on your sales page telling people that if they enter their details into the form, you’ll send them your special discount coupon.
Everyone who’s even thinking about buying your product will almost certainly subscribe in order to get the special discount.
But you can grab yourself even more subscribers simply by being a little sneaky!
Instead of telling people how much the coupon is worth, you just hint at it.
You say something like “a massive discount” or “a price so low your eyes will pop out”.
The idea is to appeal to their curiosity. Visitors who were only vaguely interested in your product will subscribe just to discover how cheap you’re offering it.
Of course your coupon needs to deliver a huge discount, otherwise you’ll have very unhappy subscribers.
But offering a big discount on your product in exchange for lots of subscribers is a good deal for you – and a great way to start your relationship with those subscribers.
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